Develop Portfolio for Copywriting Services

Freelance copywriters can write technically and creatively, but they should work with their clients to combine their ideas into the realization of projects that suits the client’s needs. Most copywriters build their own portfolio.


It is a collection of their projects in the form of brochures or web content or other methods of conveying the skills of the copywriter. Even though you are just beginning in the copywriting industry, you can build your own portfolio to get your first project.

You can also enlist in a copywriting course. Some of these physical or online course trainings, like the one in some universities such as NYU, give you homework that can be used for portfolio content. Although they are not for advertising, they will give your prospective clients a chance to examine how you develop ideas through writing.

Make your own portfolio pieces. Imagine of a fictitious product or service to begin with. You can talk to an art director or graphic artist to transform your words into advertising. You may have to spend some money for the art service, but it’s an investment.

Look for a freelance job. You can find this in classified sections or agencies, particularly smaller projects. Since the budget for these projects are not as big as a permanent writer, they are sometime eager to accept freelance jobs who has minimal background but can do the job. When the contents are printed, you should have copies and include them in your portfolio.

Purchase a professional-looking portfolio case. You can find one in a supply store or an art store. This will allow your portfolio to have an air of professionalism and elegance.

Keep accepting smaller projects and update your portfolio. It should include only your successful projects, not everything you have worked on. You should remember to update it as you write new successful contents.

You can also begin your personal website where you can post your portfolio. With a personal website that has an updated portfolio, your clients can examine your previous projects anytime, anywhere. You can also use your personal website to further your career and give background information on how the client can hire you for your services. If you really want to make a career in the freelance industry, then you should invest in a good website.

Categorize your website so it is very easy to browse and be helpful to your clients. Clients do not want to click and click on items that they can read on the same page just to find what they are looking for.

If you don’t have the skills in building an attractive website, you can hire the services of a graphic artist and a website developer to make your website professional as possible. A personal website is better than bidding with numerous freelance writers on a forum or a free site.

As a writer, you need to check your grammar and punctuation. A portfolio with many grammatical errors is a turn off. If that is your idea of good grammar, what is your idea of a good product? Only clients with no grasp of grammar themselves are going to hire a freelance writer who cannot even spell properly.

Check and re-check everything you write before you post it in your portfolio. If you find an error in one of your samples that you have already posted, delete it or at least make a remedy before you post it again.